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Use customer health to prioritize B2B account follow-up

Customer health brings operational service measures and customer feedback together at Company level. Use it to prioritize account conversations, identify service patterns and decide which customer relationships need investigation. The score is a starting signal: read the Company’s cases, surveys and account context before assigning a cause or making a customer commitment. It is not a prediction that a customer will renew or leave.

At a glance

For: support operations leads, account owners, customer success managers and authorized Company administrators. Applies to: Supportbench Core.

Start here: Health → reporting period → customer cohort or Company

Use health for an operational decision  ·  Prepare account, role and Company access  ·  Review the Health dashboard  ·  Understand what the score can and cannot tell you  ·  Investigate a Company before taking action  ·  Record a useful risk assessment and verify the save  ·  Run an account-health review for recurring equipment incidents  ·  Troubleshoot missing scores and unexpected changes

Use health for an operational decision

SituationHow health helpsWhat still needs human review
Several accounts need attentionStart with the At Risk and Warning cohorts, then inspect individual Companies.Business impact, current commitments and the reliability of the available evidence.
A customer reports repeated frictionCompare service metrics with recent cases and survey responses.Whether the cases share a verified cause or merely similar symptoms.
An account review is approachingUse Company history and account-owner context to prepare useful questions.The customer’s actual priorities and any agreed follow-up.
A previously healthy account changesCompare the selected period and six-month history.Data availability, scorecard changes and the underlying events before attributing the change to service quality.
An experienced agent knows about a risk not reflected in the scoreRecord an authorized Health risk assessment and supporting comments.Who owns the response and when the assessment should be revisited.

B2B customer support often involves several Contacts, assets and ongoing cases for one organization. Health is useful because it gives the account review a shared starting point across that Company context. It does not replace a named case owner, an escalation plan or direct customer feedback.

Prepare account, role and Company access

RequirementWhere it appliesHow to verify
Account Health Scoring moduleAn administrator enables Health Scoring in Settings → Feature Modules.Confirm the saved module setting and refresh the agent session when needed.
Reporting accessThe active agent and role require the applicable case-reporting access.The authorized user can open Health and sees only permitted Division choices.
Company participationThe Company editor has a separate Health scoring setting.Check the intended Company’s saved setting; the account module alone does not establish every Company’s participation.
Company edit permissionNeeded to change Company health settings, assessed risk or comments.Read access to the dashboard does not by itself authorize these edits.
Scorecard administrationHealth scorecard configuration has its own permission and availability.Have the responsible administrator verify the applicable weights and targets; do not grant broad access to resolve a missing score.

The application applies authorized Division scope. A selector is a way to narrow the permitted data, not a way to bypass access. Contacts shown in a Company’s case and survey evidence provide context; current Health does not provide an independent health score for each Contact.

Review the Health dashboard

  1. Open Health in the agent navigation. Its navigation description is Customer health.
  2. Choose Reporting period. The picker offers the current month and the preceding 12 calendar months. On the first day of a month, the default is the previous month; always read the actual selection.
  3. Choose the available Division filter when the review needs a narrower permitted scope.
  4. Review the organization Health score and Customer signals such as NPS, CSAT and CES, then inspect Six-month health. Check whether data exists before interpreting an empty result.
  5. Use Customer distribution and the At Risk, Warning and Champions cohorts to choose Companies for review. The Top At Risk list highlights an additional starting set.
  6. Review the Succeeding in, Warnings and Failings areas to understand which measured aspects deserve investigation.
  7. Open a Company’s health detail from its score/cohort result. Confirm the selected period and Company before continuing.

The monthly period, the six-month trend and the detail page’s last-90-day case/survey lists are different windows. Do not assume every visible count describes the same month. Keep the period alongside any score copied into an account-review note.

Understand what the score can and cannot tell you

Health is a weighted 0–100 aggregate of eligible metrics that have data and a positive configured weight. A metric meeting its target contributes its full weight, a warning contributes half, and a failure contributes zero. A metric without eligible data does not contribute in the same way as a measured failure. Company score publication uses a 180-day lookback, so the result should be interpreted alongside the selected period and the available evidence.

Calculated scoreCohortInterpretation
Positive score below 60At RiskPrioritize an evidence review and an accountable follow-up. The band does not establish a cause or a churn forecast.
60 through 79WarningInvestigate the service/feedback pattern and decide whether an intervention is needed.
80 or aboveChampionsReview what is working while continuing to monitor material customer commitments.
No score or zero scoreOmitted from these positive-score cohortsDo not interpret absence from At Risk as proof of good health. Check participation, data and processing.

Calculated health and assessed risk are separate

The Company editor’s Health risk choices include Unset (auto-calculate), Champion (No risk), Normal, Needs Attention (Slight risk) and Danger (High risk). These are the agent-assessed risk field, not a different spelling of the calculated score bands. Record the evidence for an assessment rather than changing it simply to make a portfolio look healthier.

Scorecard weights and targets affect comparability. The health configuration editor’s available scope/type controls should be validated against the actual calculation path before an administrator promises a particular effect. Do not assume creating a separate Customer-type configuration independently changes published Company scores. Use a controlled, verified configuration change.

Investigate a Company before taking action

  1. In the Company health detail, read Summary, including the assessed health risk and comments where present. Check the account context: first/recent case, Contacts, open cases and CSM/TAM/AM assignments where configured.
  2. Read Service metrics and Targets. Note which measures have data, their units and how they compare with the applicable thresholds.
  3. Compare the six-point Health History. A change in score is a reason to inspect the underlying population and configuration, not proof that one action caused it.
  4. Read Survey Responses and Case History, which show last-90-day evidence. Open the relevant case IDs to inspect current state, customer impact and the actual conversation.
  5. Use the Company-name link when you need the broader Company record. Check the relevant Contact, asset or supported environment through authorized customer/case context.
  6. Record confirmed findings separately from hypotheses. Decide whether the next step is ordinary case follow-up, a customer conversation, a specialist task, an escalation or a knowledge improvement.

A high score can coexist with one urgent deployment-blocking case. A low score can reflect a small amount of feedback that needs careful interpretation. The operating decision should combine score, business impact, current commitments and evidence quality.

Record a useful risk assessment and verify the save

  1. Open the intended Company through the authorized Edit action. Verify its name and identity before changing a customer record.
  2. In Company health, review Health scoring. Change participation only when that is the intended administrative decision; turning it off or changing setup can clear the stored score.
  3. Choose the appropriate Health risk assessment when you have evidence and authority to do so. Use the option labels described above.
  4. Write Health comments that state the observed issue, evidence, responsible owner and review checkpoint. Avoid unsupported claims about renewal intent.
  5. Save the Company and inspect the result. Relevant health changes trigger targeted recalculation and refresh.
  6. If the page reports that the Company saved but recalculation failed, treat those as separate outcomes: reopen the Company to verify the saved fields, then investigate the calculation issue. Do not repeatedly overwrite the record in the hope of changing the score.

Example assessment: “Two cases are delaying the planned equipment rollout. The specialist is investigating the confirmed connection failure; the account owner will update the customer by Thursday. Recheck health after the agreed validation.” Replace the example facts with the actual case evidence and dates.

Run an account-health review for recurring equipment incidents

  1. Select the agreed reporting month and Division, then identify the customer in a relevant cohort. Record the observed score and whether it has sufficient supporting data.
  2. Open Company detail and compare recent case history. Confirm affected equipment, versions, customer Contacts and diagnostic findings before calling the incidents one problem.
  3. Check survey comments and service measures against the cases. Determine whether the concern is repeated failure, delayed communication, a missed commitment or a different issue.
  4. Agree a named owner and next action for each unresolved dependency. Escalate using the normal case process when the impact or stalled progress warrants it.
  5. Update the authorized risk assessment/comments when it adds context the score does not express. Keep a clear review date and avoid duplicating private case details unnecessarily.
  6. When a resolution is verified, improve the reusable knowledge article and check that the intended audience can find it. Revisit the customer commitments as well as the score.

The goal is a better account conversation and dependable follow-through. The platform does not guarantee a retention improvement or automatically complete these operational actions because a Company enters a band.

Troubleshoot missing scores and unexpected changes

SymptomChecks and corrective action
Health is unavailableCheck the account Health Scoring module, active identity/role and reporting permission; refresh the session after an approved configuration change.
One Company has no scoreCheck its Health scoring setting, eligible data, selected period and processing. Missing/zero scores are not included in the positive-score cohorts.
A recently enabled Company remains emptyAllow processing and inspect available evidence. The empty-state guidance can suggest waiting after enablement, but this is not a guaranteed maximum completion time.
A Company disappeared from a cohortCompare selected period/Division, current score, participation and access. It may have moved bands or no longer have a positive score.
A manual risk label differs from the score bandThey are separate assessments. Read the comments and supporting cases before changing either.
The score changed without an obvious new incidentReview available metrics, rolling data windows, configuration and recalculation, not only new case counts.
Company saved but score did not refreshCheck for the specific recalculation failure message. Verify the saved Company fields and report the calculation problem with the Company and period.
Contacts have different experiencesInspect their cases and feedback within Company context. Do not imply that the Company score is a separate score for each Contact.
The health result differs from a KPI or DashboardCompare definitions, weights, populations and date windows. A health aggregate is not a direct copy of every operational report.

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